Shine
Brand Activation Campaign | 15 Week Project | Fall 2023
What is Shine?
Shine is a cleaning app designed to teach you not only when to clean, but also how to clean.
The Ask
Design a brand where the design reflects the brand’s mission, vision, and values.
Vision
We envision a world where everyone can have a clean environment.
Mission
To help people who need guidance clean their own houses by providing tutorials. This serves people by fulfilling the basic need of having a clean environment.
Logo, Font, and Color
Our target audience is Generation Z, young Millennials, and anyone needing help learning to clean.
Cleaning tends to be tedious or unappealing, so we used bright colors and fun font choices to invite some life and enjoyment into the task.
Campaign
Guerrilla Advertising
Shine uses already unclean environments to invite consumers to think about how unclean their own environments may be.
Social Media
Similar to the guerilla advertising Shine uses the notion that a cell phone may be unclean from the inside.
This advertisement would be animated to show a squeegee clearing the bubbles to reveal the word-based advertisement.
App Design
Shine’s concept was a cleaning app that teaches you how to clean. The idea was it was to be fun with bright colors and easy to play games.
Products
A combination of hand and dish soap and well as an assortment of sponges will be our first products in our cleaning line.
The app will be free, so the brand will release a line of cleaning products to make a profit.
